THEHUMANPERFORMANCELABINFORM. INFLUENCE. INSPIRE.PEOPLE · CULTURE · CHOICE
Better performance begins with understanding the whole picture: the person, the people around them and the conditions they face. We bring these perspectives together through Changefully, Teamfully and Choicefully.
Find your starting point ↓Three aligned brands. One connected human approach.
01 / OUR WORK
Start with the challenge in front of you. Our brands offer focused expertise within a shared approach to how people think, relate and choose.
“I want to understand myself and perform with greater freedom.”
Build the mental skills to navigate pressure, strengthen confidence and focus on what matters — in sport, work and life.
“We want a stronger culture and a more connected team.”
Understand how your people behave, relate and work together. Turn shared insight into everyday behaviours that build your culture.
“We want to understand our customers and make decisions easier.”
Explore how people notice, navigate and choose. Use behavioural insight and observation to reduce unnecessary friction in physical and digital customer journeys.
HOW IT COMES TOGETHER
A person’s confidence is influenced by their team. A team’s behaviour is shaped by its culture and conditions. A customer’s choices depend on what they encounter. We look at these connections to understand the whole challenge, with each brand contributing a distinct perspective.
Work with the brand that fits your starting point, or talk to the Lab about a challenge that spans more than one.
02 / RESEARCH & INQUIRY
Research and inquiry connect our work across psychology, mental performance, team culture and consumer behaviour. We explore how people and their surroundings influence one another, then turn those questions into practical tools and approaches.
These areas of inquiry guide the development of our frameworks, tools and practice.
Discuss research & collaboration ↗How attention, expectations and patterns of behaviour shape the way we perform when it matters.
How relationships, communication and belonging influence the experience of being part of a team.
How attention, trust, information and friction influence the decisions people make in physical and digital environments.
NEW RELEASE · COMING IN 2027
How small human acts shape performance, culture and who we become
Sometimes a small act of care stays with us long after a competition ends. The Umbrella Effect explores how the ways we notice, support and make room for one another can shape our experience of performance, our sense of belonging and the people we become.
Through human stories, the book invites coaches, leaders and teammates to consider the influence they have in ordinary moments — and the difference an act of kindness can make, even when it changes nothing on the scoreboard.
Enquire about the 2027 releaseTHE MOMENT THAT STARTED IT
Around 18 months before this announcement, Jeff Lancaster shared a LinkedIn post about the athletes pictured here and the simple human gesture between them. The post went viral, reaching nearly 400,000 impressions and attracting more than 2,500 social engagements.
That response became the starting point for The Umbrella Effect: an exploration of why small human acts matter, what they make possible for others and how their influence can extend beyond the moment itself.
03 / ABOUT THE LAB
The Human Performance Lab brings together Changefully, Teamfully and Choicefully — a family of brands exploring human performance from the inside out and the outside in.
Changefully focuses on the individual: how we understand ourselves and respond under pressure. Teamfully focuses on the relationships and behaviours that shape culture. Choicefully focuses on consumer behaviour and the environments that make decisions easier or harder.
Together, they reflect a holistic view: people do not perform or make decisions in isolation. Our parent company connects the research, ideas and practice across these perspectives, helping individuals, teams and organisations turn understanding into meaningful action.
Inform. Influence. Inspire.
LET’S FIND YOUR STARTING POINT
Start with your challenge, whether it involves an individual, a team or a customer experience. We’ll help you find the right expertise and explore where a connected approach could help.
Get in touch ↗